Client
Podcoin is an application that offers nearly every podcast ever made and rewards its users with digital currency (podcoins) for listening to podcasts
Industry
Entertainment, Media
Services
Product Development
Tech
Java, Objective C, AWS services, NodeJS

Challenge

Driven by the desire to help indie podcasters spread the word of their shows and reach new listeners, the client came up with the idea to develop a podcast app and brought it to us. Our team was trusted to turn the client’s brilliant idea of rewarding users with digital currency for listening podcasts into an application for both iOS and Android.

We took on the following challenges:
Design and implement an iOS and Android podcast app that would offer its users the opportunity to earn one podcoin for every 10 minutes of podcast listening.
Implement internal digital currency (podcoin) that could then be redeemed for rewards like Amazon gift cards or spent on charity.
Gain 10K daily active users within 4 months of launching the app.

Solution

Full-cycle product development, from analysis to product launch.
Integration with Listen Notes, a podcast search engine and database that enables a simple podcast search.
The ‘invite and bonus code’ feature designed to make the app go viral and allow users to earn extra podcoins for making referrals and sharing invite codes.
Social features including social profiles, “follow” features, comments and Leaderboards with top podcasts and episodes to extend the app’s reach.
The Bonus Podcast feature that offers a free two-week promotion after a podcaster has claimed their show on the app, gives access to advanced analytics that track listening minutes, subscribers and taps in search and allows podcasters to be featured further on for inserting ads into their shows.

Impact

2,380 podcasters registered in the system.
The application quickly achieved viral growth: +1,500 active users per week.
35%+ D12 retention; 20%+ D30 retention.
Podcoin went from 10K DAU to 35K DAU in four months, which exceeded the client’s expectations.
The app scored 300K+ downloads about 3 months after launch.
The Podcoin app broke into the Top Trending Apps on Google Play, and hit number 5 on the Top App Charts on the App Store.
The application received a 4.7-star rating on the Apple App Store and a 4.6-star rating on Google Play Store.

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