ITRex blends engineering rigor and AI design expertise to help you get from concept to code faster. As part of our AI-driven software product discovery services, we confirm that your product is not only appealing to users but also technically and commercially viable.


We create user-centered ecosystems that simplify administrative tasks, increase engagement, and support revenue objectives:


We bridge the physical and digital worlds through software product discovery services for connected ecosystems:


We offer dedicated discovery phase services for product development, laying the groundwork for smart manufacturing and supply chain solutions:


We engineer autonomous, goal-oriented artificial intelligence assistants that move beyond simple chat to execute complex workflows:


We help boil your structured and unstructured data down to meaningful insights, empowering teams to make smarter decisions without involving IT specialists:


We lead AI-powered product discovery for scrutiny-heavy industries, helping institutions reduce risk without disrupting operations:
Collaborative sessions where we use generative AI to map opportunities and identify jobs to be done
Guided by humans, AI agents analyze your competition and market data and synthesize user interviews to nail the product gap
Rapid creation of clickable prototypes using Figma AI, followed by validation simulations with target personas
Development of a detailed technical strategy, including a feasibility report, cost analysis, and architectural blueprint to ensure a viable path forward
Seamless transfer of all strategic assets—a Vision Scope document, clickable UI/UX prototypes, system architecture diagrams, and a prioritized product backlog
Traditional product discovery is akin to reading a library book by book. By utilizing AI for product discovery, you can literally upload the entire library to your brain in seconds. Intelligent algorithms automate heavy-lifting tasks such as data analysis and research synthesis while also assisting humans with ad hoc UI/UX design prototyping. As a result, you’ll learn how your product should look and function (as well as what you need to make your idea a reality!) 80% faster.
We don’t just ask ChatGPT. We deploy a curated, professional stack of AI tools for product discovery tailored to each phase. For profound market research and live web analysis, we turn to Perplexity AI, Claude, Gemini, and ChatGPT Team. Next, we switch to Figma AI and Figma Make for rapid design generation and Cursor for high-speed code prototyping. This specialized toolset allows our AI product discovery team to move at a velocity that leaves traditional design agencies in the dust.
AI product discovery best practices dictate that technology should amplify human intuition, not replace it. Our “human-in-the-loop” approach uses artificial intelligence to handle the grunt work—think processing data and recognizing patterns—while our senior strategists and designers make the final creative and business decisions. Thanks to this strategy, you move forward with the speed of a machine and the intelligence of a veteran consultant.
When clients ask, “Which AI assistants streamline product discovery?” we point to our custom agents and the best commercially available models. We employ specialized agents for in-depth competitor analysis, as well as generative AI models that excel at converting hours of user interview transcripts into detailed user personas and pain point maps. With these assistants, we can identify market gaps that could otherwise be overlooked due to human bias.
Security is the linchpin of our AI-native product discovery services. We never feed your proprietary data into public AI or Gen AI tools. Instead, we employ enterprise-grade instances of AI models that do not train on your inputs (zero-retention policies). For highly sensitive projects, we use synthetic data—artificial datasets that mirror the statistical patterns of your real info without containing a single byte of actual user data. We also implement anonymization and local, self-hosted SLMs and LLMs for confidential software product discovery services. Your IP remains strictly yours, protected by NDA and reliable data hygiene protocols.
We believe in transparent investment. As a pragmatic product discovery company, we provide clear cost estimates based on the type of application you are building:
You won’t just get a slide deck. No matter what type of product you’re aiming to build, you walk away with tangible assets ready for immediate development: