What is Adobe Commerce, and what benefits does it offer for online retail companies?

First of all, what is Magento?

Magento is an open-source eCommerce platform written in PHP and available for free download.

Magento was initially released in 2008. Its upgraded version, Magento 2.0, was introduced in 2015. Three years later, Adobe Inc. acquired the platform for $1.68 billion, officially changing its name to Adobe Commerce. After the acquisition, Magento’s free edition, Magento Community, was renamed to Magento Open Source. The enterprise version became Adobe Commerce, which is a powerful and scalable end-to-end eCommerce development platform. It allows retailers to build, optimize, and personalize online stores while controlling the entire customer journey.

An established consultancy firm, Gartner, recognizes Adobe Commerce as a leader in the eCommerce segment.

At the moment of writing this article, Adobe Commerce paves the foundation for over 150,000 online stores. According to Rolustech, the platform accounts for 12% of eCommerce shops worldwide and supports about 1.2% of the content management system (CMS) market. On top of that, Magento has a 7% market share in the top 1 million sites.

So, why Adobe Commerce? What makes this platform worth trying?

Here are six key benefits of Adobe Commerce.

Magento’s performance is comparable to its more pricy alternatives. The platform offers an extensive set of features, thousands of off-the-shelf extensions, and a solid network of tech partners ready to implement custom solutions.

Adobe Commerce’s capabilities include an intuitive user interface, detailed information on client accounts, and plenty of options to improve client service and support. And that’s not all! This platform offers advertisement and marketing tools, multiple payment options configuration, advanced analytics, and reporting capabilities. Moreover, it has artificial intelligence capabilities thanks to Adobe Sensei, Adobe’s AI and machine learning technology, which is integrated with Adobe Commerce. For instance, this AI can make personalized product recommendations based on user preferences and current trends.

Every business is unique, and there is no one-size-fits-all solution. Magento recognizes this and allows you to take full control of your online store. Adobe Commerce enables retailers to set their personalized themes and customize every aspect of their business. For example, the Magento Page Builder extension allows store owners to create custom layouts and add content through its drag-and-drop interface without writing a line of code.

Another important factor is that Adobe Commerce has a strong community of users and developers who can share insightful ideas on how to improve online stores. When store owners face a problem, they can turn to these community forums for advice. And most likely, there will be a member who can share their experience on the matter.

Search engine optimization (SEO) is essential if you want to reach a wider audience as fast as possible. To accommodate this, Adobe Commerce offers a range of SEO-oriented tools that empower online store owners to advance their sites in Google search rankings.

Magento’s built-in functionality includes SEO-friendly website URLs, product metadata, Google sitemaps, title tags, and more. Additionally, online store owners can create a blog and publish SEO-oriented articles that supply users with interesting content, while advancing the store’s position on Google.

Have you witnessed a client filling their shopping cart with multiple products just to abandon it before proceeding to checkout and exiting the store without spending a dime? Every online retailer dreads such behavior, especially since abandoning an online basket is easier than doing the same in a physical store.

Baymard research reveals that a whopping 70% of online shopping baskets are ditched without resulting in any conversions. Having a slow online store heavily incentivizes this behavior as, according to Kinsta, it can increase the percentage of abandoned shopping carts to 75%. Yet another study shows that if your web pages take longer than three seconds to load, the bounce rate will increase significantly. Hence, short loading time is crucial to retain customers and build a successful online business.

Fortunately, Adobe Commerce ensures high loading speed as the platform is fully customizable. It allows online store owners to tweak the settings to achieve optimal speed. This results in higher customer satisfaction, more purchases, and fewer abandoned shopping carts, as happy customers come back and bring their friends.

There was a time when responsive design was a nice-to-have feature. This time is long gone. In today’s digital environment, responsive design is a must as it enables your online store to load equally well on desktop computers, PCs, smartphones, and tablets.

Research shows that more and more users prefer to shop online through mobile devices. The retail mobile commerce (mCommerce) sales in the US were valued at $362 billion in 2022, accounting for 41% of all eCommerce transactions. Purchases made through mobile devices are expected to exceed $710 billion by 2025, claiming 44% of all eCommerce retail sales in the US.

From the graph above, you can see that if your online store doesn’t support smartphone-based transactions, you are missing out on 42% of the market. And this percentage will only increase in the future.

Magento will make your eCommerce store accessible and convenient for users who prefer to shop on their smartphones. This platform offers multiple extensions and plugins that allow your store to adapt and accommodate different devices. With this functionality, users will always have access to a mobile-friendly version of your store that loads fast and offers a live chat option that mobile users appreciate so much.

Are you looking to build and run several eCommerce websites but are afraid you can’t have a firm grip on them all? Adobe Commerce has a solution. This platform allows you to maintain and control all your stores via one unified panel.

Furthermore, Magento can assist you in running online operations in several countries. It can support different currencies and languages, integrate with the corresponding taxation solutions, manage multiple warehouses, and much more.

Here are examples of retail companies trying to revamp their online stores with Adobe Commerce, and the results they achieved.

After seeing what Adobe Commerce is capable of, are you convinced it’s the right platform to support your eCommerce initiatives?

If not, we are ready to answer any questions you might still have.

If yes, our custom retail software development team will be happy to assist you in building and/or transforming your online store(s). We realize that every business is unique, and will leverage Magento’s customization options to tailor to your needs.

With Adobe Commerce, your store will have a custom design and layout reflecting your taste and sense of fashion. Your webpages will load fast and will be accessible via smartphones, tablets, and other devices, enhancing user experience. Thanks to Magento’s SEO capabilities, people will easily find your store, as it will appear at the top of Google search results.