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Magento vs. WooCommerce: The ultimate showdown

By Yelena Lavrentyeva, Innovation Analyst
Published on

Starting your adventure in ecommerce development? Getting a grasp on the ins and outs of different ecommerce platforms is key to kicking off a thriving business.

In this blog, ITRex will walk you through the most detailed and up-to-date comparison between two major players in the ecommerce world — WooCommerce vs. Magento — to help you figure out the best fit for your needs.

WooCommerce vs. Magento — Key Facts

WooCommerce and Magento both have roots in well-known companies that millions of people depend on for their online needs: WordPress, which powers 43% of the web, and Adobe. Both offer a free version. Both have their own set of devoted fans who swear by them. And, of course, both have their own upsides and downsides. But before we jump into details, let’s take a look at a few key facts.


WooCommerce is a plugin that can transform a WordPress site into a fully functional ecommerce store. Introduced in 2011 by WooThemes, a creator of WordPress themes, the plugin quickly gained immense popularity.

As of March 2023, WooCommerce boasted the largest market share among ecommerce platforms, capturing almost 39% of the global market. It outpaces Magento and other major contenders including Shopify.

At present, WooCommerce empowers more than 6 million websites, with a total of 13.75 million sites created since its inception in 2011.

Thanks to its straightforward installation and flexible customization features, WooCommerce has become the go-to choice for many small to medium-sized businesses.


Initially built by Varien Inc. in 2007 as an open-source ecommerce platform, Magento changed hands a few times before being acquired by Adobe Inc. in 2018.

There are three Magento editions available today:

  • Magento Open Source: Formerly referred to as Magento Community, this edition offers essential ecommerce capabilities. It can be downloaded and installed free of charge, making it a great option for those who are just embarking on their ecommerce journey.

  • Adobe Commerce: Previously named Magento Enterprise, this premium, paid edition is loaded with robust features right out of the box. With capabilities like advanced inventory and warehouse management, comprehensive admin roles, and powerful BI tools, it’s tailored for B2B enterprises.

  • Adobe Commerce Cloud: This is essentially the cloud-hosted variant of Adobe Commerce. Formerly known as Magento Enterprise Cloud, it’s also crafted to cater to the needs of larger corporations, delivering the same extensive feature set found in Adobe Commerce, alongside the added benefits of cloud hosting.

More than 700,000 websites have been created on Magento, with almost 150,000 sites currently live.

Magento is powerful in terms of ecommerce-centric operations. Designed specifically for big businesses, it can handle high customer traffic, extensive product catalogs, a broad global footprint, or intricate operational complexity. HP, Nike, Azus, Bulgari, Coca-Cola, and Ford are among many world-renowned brands that use Magento.

WooCommerce vs. Magento — Nailing your choice

When selecting an ecommerce platform, it is important to find one that caters to your specific needs. Blindly following a friend’s advice or opting for a CMS you’ve heard of won’t cut it—you need to dive deep and analyze what you truly expect from your platform.

There is no magical, one-size-fits-all answer.

This holds true when choosing between WooCommerce vs. Magento. Without knowing the details of your business, it’s impossible to declare a clear winner. What we can do, though, is to give you a rundown of what makes WooCommerce vs. Magento distinct, so that you can make an well-informed decision on the ideal CMS for your ecommerce venture.

WooCommerce vs. Magento: Core functionality

Magento is recognized as a platform with a more comprehensive set of out-of-the-box features than WooCommerce. The trade-off is that it requires proficient Magento development expertise to get it up and running.

Nonetheless, both platforms deliver the essentials for establishing an ecommerce website.

What WooCommerce vs. Magento Open Source have in common:

  1. Open-source nature, giving users the freedom to modify and customize the source code according to their specific needs and preferences

  2. Effortless management of products, including product creation, inventory management, and order fulfillment

  3. Extensive selection of payment gateways, such as PayPal, Stripe, and, ensuring a convenient transaction experience for customers

  4. Multi-language support to cater to customers around the world

  5. A variety of themes and templates that make it possible to customize the look and feel of your online store without the need for any coding

  6. Mobile optimization guaranteeing an outstanding visual experience for your online store across all devices

  7. Active communities of developers

  8. SEO friendliness (SEO-friendly URLs, meta descriptions, site maps, and more)

What Magento Open Source has that WooCommerce lacks:

  1. Advanced product attribute management

  2. Multi-store support from a single admin panel

  3. Advanced shipping possibilities with the capability to establish custom shipping rules based on diverse criteria, such as destination, weight, and shipping method

  4. Enhanced performance for stores with substantial product catalogs or high levels of website traffic

  5. Robust security features, including two-factor authentication, IP restrictions, and security patches and updates

  6. Advanced pricing capabilities that enable you to establish customized pricing rules, whether it’s creating special prices for specific products or setting prices for particular customer groups

  7. Rich merchandising features, including the ability to create upsell and cross-sell promotions, product bundles, and product recommendations based on user behavior

  8. Advanced reporting enabled by Magento Business Intelligence

! Keep in mind, however, that you can still get many of these features in WooCommerce by using add-ons or custom work, but they don’t come built-in as they do with Magento Open Source.

To gain a comprehensive understanding of the fundamentals, it’s essential to compare Magento Open Source with Adobe Commerce as well. Initially, both versions were largely identical, with the enterprise edition primarily catering to those seeking assistance with setup and issue resolution. But now, they’re very different in out-of-the-box functionality.

How Magento Open Source is different from Adobe Commerce:

  1. Support: By choosing Adobe Commerce, you gain the added advantage of official support and guidance from Adobe. This includes technical assistance, regular security updates, and a dedicated account manager to provide personalized help

  2. B2B: Adobe Commerce comes with a comprehensive set of built-in business tools, encompassing company accounts, customized catalogs, flexible pricing options, efficient quote management, and expedited order forms

  3. Content staging and preview: These Adobe Commerce capabilities enable you to seamlessly create, preview, and schedule updates to your store’s content and design

  4. Advanced marketing: Adobe Commerce embeds advanced marketing features such as customer segmentation, targeted promotions, and AI-powered product recommendations

  5. Elasticsearch: Adobe Commerce uses Elasticsearch as the standard search engine, giving better search features than the MySQL search in Magento Open Source

  6. Performance-boosting capabilities: These features of Adobe Commerce optimize page loading times and enhance the overall performance of your website, incorporating tools like Varnish caching and full-page caching

  7. Cloud hosting: Adobe Commerce allows you to leverage the benefits of cloud hosting with its Adobe Commerce Cloud edition, which include a flexible setup, content delivery network (CDN), and performance monitoring tools

Core Functionality Round: Magento wins.

WooCommerce vs. Magento: Investment

One of the most burning questions ecommerce entrepreneurs ask is: “How much will it take to launch an online store?” Both WooCommerce and Magento let you create your online haven without emptying your pockets—save for domain name registration, hosting services, and SSL certificate expenses.


This is an entirely open-source platform, allowing anyone to download and install it on their preferred server. However, WooCommerce premium plugins and extensions may come at a steep price, with popular options reaching up to $149 per year.

Should you opt for WooCommerce, make sure to budget a few hundred dollars for plugins as its out-of-the-box functionality can be limited for certain needs. For any necessary tweaks to WooCommerce, you might find that a developer with basic skills is sufficient, which could help keep your expenses in check.


As mentioned earlier, there are three Magento editions: Magento Open Source, Adobe Commerce, and Adobe Commerce Cloud.

Similar to WooCommerce, Magento Open Source can be downloaded and installed at no cost. Launching an online store on this platform can be great on the budget, much like WooCommerce, with primarily expenses focused on hosting services and paid themes and extensions.

Enterprise versions, however, come with a hefty price tag determined monthly according to the annual Gross Sales Revenue (GSR). Adobe doesn’t disclose its pricing plans on its website. To obtain a tailored quote, you’ll need to submit your contact information and await a sales representative’s response.

In addition, installing and customizing Magento editions will require experienced niche-skilled web developers (drop us a line if you opt for this option).

Investment Round: WooCommerce is a clear winner.

WooCommerce vs. Magento: Performance

Website performance, including loading time and availability, is crucial to your business’s success. Slow loading times and unresponsive sites result in a poor customer experience. The slower the load speed, the more likely customers will abandon your site and turn to competitors, reducing your average on-page time and negatively impacting your search engine ranking.

On the surface, WordPress, being a more lightweight platform with less built-in tooling, is likely to load faster. Magento, with its more comprehensive features, demands additional caching mechanisms, such as Varnish and Redis, along with higher server resources (CPU and RAM) to maintain a comparable pace.

At the same time, an analysis performed a few years ago suggests that Magento can beat WooCommerce in page loading speeds.

Comparing the performance of ecommerce sites isn’t simple because of a number of factors involved:

  • The number of plugins and extensions

  • Hosting plan and provider quality

  • Image optimization

Performance Round: No clear winner.

WooCommerce vs. Magento: Ease of use

If you’re new and don’t know how to code or want to pay for a developer, ease of use is a crucial factor to consider when choosing an ecommerce platform.


WooCommerce is exceptionally beginner-friendly, making setting up an online store a breeze. The plugin features a handy setup wizard that guides you through essentials, such as creating pages, configuring payments, selecting a currency, and establishing shipping and tax options.

While WooCommerce’s settings include all the basic features, non-techies might still need a developer for customization.


Magento is a very powerful platform with lots of ways to customize, but it is tough to learn. Setting it up isn’t easy, even with guides and tutorials. If you’re new to languages like PHP, XML, or MySQL, or haven’t taken Magento courses, you might have a hard time.

To really succeed with Magento, you need to put in the effort and time — and hire full-time Magento experts, too. It’s not a part-time project. But with dedication, you can create an amazing online store that stands out.

Ease of Use Round: WooCommerce wins.

WooCommerce vs. Magento: Customizations

Whether it’s immediately post-launch or a couple of years into operation, the desire to personalize your store is inevitable. Both Magento and WooCommerce are famous for their many add-ons that can significantly improve your website’s functionality and appearance.


WooCommerce, an integral part of the plugin-rich WordPress universe, equips users with over 800 extensions, including 66 themes, both free and premium, catering to a wide range of needs from advanced shipping options to live chats, international localization, store alerts, and advertising.

In addition, WooCommerce provides access to a wide selection of 60,000 free WordPress plugins that allow customizing and enhancing your online store further.


Similar to WooCommerce, Magento boasts a vibrant community of developers and freelancers, resulting in a wide range of both free and paid extensions.

Right now, Magento Marketplace has about 3,700 extensions. These span across diverse areas such as accounting, content customization, marketing, payment & security, site optimization, reporting & analytics, shipping & fulfillment, sales, and customer support.

Think of Magento as a one-stop-shop for powerful ecommerce tools, complete with seamless integrations like Magento Shipping Services (courier collaborations with FedEx, DHL, and UPS) and Plugin Hive.

When it comes to looks, Magento only has eight designs, and you have to pay for five of them.

Unlike WooCommerce, Magento is purpose-built for businesses planning to grow. It has many built-in features, so you might not need to install as much when your business gets bigger. Also, Magento lets you serve both B2B and B2C customers on one platform, while its cloud version offers limitless scalability.

Customization Round: Even though Magento has much fewer plugins, it surprisingly offers more options for expanding an online store. It is a winner in this department.

WooCommerce vs. Magento: Product Management

Product management done right declutters operations and elevates customer experience with neatly organized, readily accessible products while bringing insightful analytics. It’s definitely an important factor to consider when selecting an ecommerce platform.


WooCommerce stands as a beacon of simplicity, with its straightforward approach to managing both physical and digital products making it a user-friendly choice for beginners. If you’re already well-versed with WordPress, setting up new items on WooCommerce is really simple.

Moreover, the platform’s functionality can be conveniently amplified with the use of extensions like Product Add-Ons, offering you the flexibility to expand as per your business needs.


Magento’s new version comes with a more intuitive panel than its predecessors, making it simpler to move around. However, its real strength lies in the myriad of product management options available for advanced users which are especially handy if you are running a big store.

One standout feature of Magento is seamless integration with other sales channels like Etsy, Amazon, or Allegro. Also, Magento has several extras that you won’t find in WooCommerce unless you buy more extensions. It supports customer reviews, grouped items, wish lists, smart pricing rules, and even product personalization.

As said earlier, Magento might take a bit more time to learn, but the benefits it brings to your online store make it worth the effort.

Product Management Round: Magento wins.

WooCommerce vs. Magento: SEO optimization

Without good SEO, your ecommerce store will be a nameless store in a gigantic mall that is the internet. To make it possible for people to find you, you will need to rank high on search engine results. So, the SEO and marketing tools offered by WooCommerce vs. Magento should be a key part of your decision.


Built on WordPress, WooCommerce benefits from the strong blogging capabilities of WordPress, which can be a significant advantage for content marketing and SEO. It also has a handy feature called shortcodes, which allows you to add extra elements to your landing pages and blogs easily.

On top of that, WordPress lets you boost your store’s SEO with powerful plugins like Yoast and Rank Math. These plugins can help with everything from choosing the right keywords to analyzing your SEO, setting up schema markup, and much more.


By default, Magento does not include built-in blog functionality. However, it compensates for this by offering advanced built-in SEO settings. These include SEO-friendly URLs, optimized meta tags and descriptions, support for Google sitemaps, schema markup integration, customizable robots.txt files, and canonical tags. Moreover, Magento seamlessly integrates with popular analytics tools like Google Analytics and Google Search Console, allowing you to gather valuable insights and monitor the performance of your ecommerce site.

SEO Optimization Round: Boasting advanced built-in SEO features that store owners can easily use without help from developers, Magento wins this round.

WooCommerce vs. Magento: Security

With around 30,000 websites hacked daily across the globe, securing your online store is crucial. Your ecommerce site, a treasure trove of valuable data such as customer details and payment information, is an appealing target for hackers.


While WooCommerce benefits from the underlying security measures of the WordPress platform, the overall security of a WooCommerce store primarily rests in the hands of the user. It involves essential practices such as maintaining up-to-date versions of WordPress, WooCommerce, and other plugins, utilizing strong and unique passwords, and implementing a dependable security plugin like Wordfence or Sucuri. WordPress and WooCommerce also offer a large number of plugins that can help enhance security, but this can be a double-edged sword as poorly coded plugins can introduce vulnerabilities.


Magento, particularly its enterprise version, is known for its robust, out-of-the-box security features. Magento also releases security patches regularly to protect against newly discovered threats. However, handling security issues often requires help from professional developers.

While both WooCommerce and Magento don’t come with an SSL certificate included, Magento enables users to enhance security through IP restrictions and has two-factor authentication built-in for the admin panel.

Plus, Magento generally requires fewer plugins than WooCommerce. In turn, this means there is less risk of security vulnerabilities being introduced.

Security Round: Magento wins.

WooCommerce vs. Magento: Support and community

Given their extensive user base, both Magento and WooCommerce boast vibrant and helpful communities. This implies that locating resources or resolving queries online is typically straightforward. Additionally, the ongoing exchange of ideas within these communities often drives the evolution of the platforms, resulting in a better user experience for all.


WooCommerce, similar to the free edition of Magento, does not offer direct support. However, they do offer comprehensive documentation, a knowledge base, and community forums for users to help themselves. In the face of technical challenges, store owners can turn to a public support forum or explore other online resources.

Moreover, for premium extensions and themes purchased directly from, dedicated support is provided. However, this support may not extend to custom modifications.


The level of support for Magento differs significantly between its open-source edition and the enterprise variant, Adobe Commerce. Open-source users primarily rely on community forums for assistance, while Adobe Commerce users benefit from comprehensive official support, including live support and dedicated assistance through tickets, email, and phone channels.

Support Round: No clear winner.

Wrapping it up

WooCommerce is a solid choice for small to medium-sized stores, providing user-friendly functionality and a vast array of customizable options through the extensive WordPress plugin ecosystem.

For medium to large stores, Magento’s superior scalability comes into play.

If your business sits somewhere in between, consider your growth plans. It’s again Magento that offers scalability.

Magento may not have the same vast array of extensions as WooCommerce, but what it lacks in quantity, it more than makes up for in quality. Magento’s ecommerce-focused extensions are designed to meet the specific needs of online store owners. Advanced product filtering? Check. Multi-vendor marketplaces? You bet. Complex pricing rules? Magento’s got you covered.

At the end of the day, you’re in the driver’s seat. Think about your budget, how big your business is, and what you want to achieve. Then, based on what you know, make the choice that feels right for your ecommerce venture. We’re confident that you’re on the path to success!

WooCommerce vs. Magento — Key FactsWooCommerce vs. Magento — Nailing your choiceWooCommerce vs. Magento: Core functionalityWooCommerce vs. Magento: InvestmentWooCommerce vs. Magento: PerformanceWooCommerce vs. Magento: Ease of useWooCommerce vs. Magento: CustomizationsWooCommerce vs. Magento: Product ManagementWooCommerce vs. Magento: SEO optimizationWooCommerce vs. Magento: SecurityWooCommerce vs. Magento: Support and communityWrapping it up
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And there we have it, a thorough comparison of WooCommerce vs. Magento. We trust that you’re now better prepared to make the best decision for your ecommerce business. Plus, don’t forget — if you ever have questions or need some help, like moving your site, we’re always here for you.