Media & Entertainment Solutions Company

Broadcasting

Create personalized experiences at scale, deep dive into your audience’s preferences, and gain more value from your content portfolio

Publishing

Enhance reading experience with tech-powered interactive elements, optimize content creation, proofreading, and translation, and reach more minds with new distribution channels

New media

Get the audience to notice and engage with your content, optimize monetization strategies, and stay ahead of the increasing competition

Sports & entertainment

Deliver content to fans around the world and uncover new opportunities for engagement, insight, and revenue generation

Gaming

Drive game design, engage players, and improve player retention and monetization

Media and entertainment solutions for every need

As audiences have more choice than ever, media and entertainment companies need an edge. We craft powerful media and entertainment solutions that win you a competitive advantage.

Streamline content production

◉ Workflow automation software
◉ Production scheduling and management software

Optimize content distribution

◉ Video hosting software
◉ Over-the-top streaming software
◉ Social media apps

Improve collaboration

◉ Digital asset management software
◉ Content management software

Tap into audience and content intelligence

◉ CRM software
◉ BI and data visualization software
◉ AI-powered analytics software

Modern technology at your fingertips

Crafting our media and entertainment software solutions, we implement innovative technology to deliver exceptional results through data-driven decision making, intelligent automation, and engaging user experience.

AI & ML:

Harnessing the power of neural networks and machine learning algorithms, we let you tap into valuable insights and deliver tailored experiences that resonate with your audience — be it through personalized content

RPA & IPA:

We implement solutions that automate data entry, content ingestion, metadata management, and other manual tasks. By eliminating human error and improving accuracy, our automation solutions ensure smoother operations, faster turnarounds, and enhanced productivity, allowing your team to focus on creative initiatives

AR & VR:

We leverage the power of immersive technologies to let you captivate your viewers and offer unique experiences. Whether it’s enhancing live events, enabling interactive storytelling, or creating virtual environments, we bring your content to life in a way that engages your audience

End-to-end media and entertainment development services

Partnering with ITRex, you collaborate with a team of experienced media & entertainment software developers who can guide your project from ideation to realization. We put field-tested workflows and transparent reporting in place to take the burden of managing the development process off your shoulders. As soon as we get your request, our collaboration unfolds in the following way:

Discovery

Diving deep into your business challenges, we define business requirements for your future entertainment and media software solution and draft a high-level project management plan.

Design

We design the architecture of your solution for the media or entertainment industry, followed by crafting an intuitive and engaging look and feel.

Development and testing

Relying on Agile and DevOps best practices, we engineer your media software solution and run thorough testing.

Maintenance and support

We keep an eye on the solution's performance and implement changes to respond to the evolving needs of your users.