An improved mobile sports app for iOS and Android that allows fans to follow the professional basketball league at their fingerprints, giving them access to live scores, up-to-the-minute news, fixtures, videos, player stats, and many more features. The app functionality includes:
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Onboarding process inviting users to select their favorite teams
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Homepage with stories and videos that include a live streaming video section integrated with an external platform
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Game cards added to the homepage to watch live games
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Game highlights page giving users access to player/team profiles, game stats, live score, and highlights
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Live betting odds via a link with external services
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Display of the latest results at the end of the game day
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Schedules per calendar days
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Individually customized news feed
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Trivia quizzes and integration with social media networks to share the experience
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Other gamification features allowing fans to predict game outcomes and pick the best player
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Segmentation of users according to their app usage stats and preferences for newsletter and push notifications as part of targeted ad campaigns
