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Autonomous sensory meridian response (ASMR) content — i.e., videos and audios that evoke a tingling, sedative sensation beginning on your scalp and moving down your whole body — has been trending up since 2010. Today, the clips of people cutting soap, brushing their hair, and picking locks garner up to 16 million views on YouTube, becoming a top 20 content category on the platform. And while scientists have been slow at explaining the ASMR phenomenon (mostly because of limited research funding), early studies suggest sensory stimulations cause our bodies to produce oxytocin, which is also known as “love hormone.” Overall, the soothing, comforting effect of ASMR content has proven beneficial for individuals battling insomnia, anxiety, and depression. With several applications for the fitness and wellness segment in our portfolio, ITRex was keen to take on an ASMR app design challenge.