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Creators of an AI-enabled methodology that applies humanistic psychology to decipher emotions in content were looking for a vetted AI-development partner that could turn their innovation into a successful commercial product. The client wanted to enable media companies to detect character traits, such as creativity, social intelligence or leadership, in both content and audiences for reaching out with emotionally intelligent messages. They turned to ITRex for assistance with developing a fully functional web application using natural language processing and artificial intelligence.