Our client started their business with a direct-to-consumer razor blade subscription service, offering grooming boxes for as little as $1 a month. They disrupted the market with highly affordable shaving products, challenging the elitism of big players such as Gillette. The emotional affinity of customers has been the biggest deal for the company from day one. Dollar Shave Club (DSС) gained somewhat of a cult following after their promotional video Our Blades Are F***ing Great went viral on YouTube. It was an honor for us to receive their invitation to collaborate on the DSC Android app launch. By that time the client already had a feature-rich iOS app. So our team was faced with the challenge of building an Android app that would be on par with its iOS counterpart. On top of this, we kept in mind that DSC is not another subscription service. The tough call was to design a witty product that would keep up with the company’s tongue-in-cheek vibe.