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The Livby live streaming app reimagines the way people shop

Client
Livby is the first interactive live streaming shopping app that connects its users with their favorite brands & influencers
Industry
Ecommerce
Services
Product Development (iOS)
Tech
Objective C, REST API, Stripe iOS SDK, iOS Firebase SDK, RTMP Broadcast Library, iOS native AVPlayer, APNS, Facebook SDK

Challenge

Livby is a marketplace that enables users to sell or buy products using the live streaming features of the app. The client came to us with the idea of creating a live streaming ecommerce mobile app for iOS to connect brands and consumers in an interactive, live format. Our team was trusted to ideate a product and transform the concept into a fully-functional iOS application that would create a sense of immediacy in the communication and maximize interaction between sellers and their audience.

Specifically, our team took on the following challenges:
Develop a product concept, list of product features and functionality
Implement live video streaming functionality
Ensure the highest quality of live streaming, while also keeping the app from draining the user’s battery
Make video streaming work smoothly with slow internet connection
Integrate Live Chat
Add the capability to save video streams as Video on Demand (VOD), get a list of VOD and playback videos
Integrate an online payment system to allow shoppers to make purchases in real time

Solution

Product ideation and concept development
Liveby app design and implementation in record 2 months
The Live Video Streaming feature enables sellers to engage with their audience in real time through live product demonstrations and allows consumers to shop live directly in the app during sales
A Live Streaming Library upgrade to meet all technical requirements: new settings provide users with the opportunity to optimize a live stream quality on the fly
The Live and VOD Playback feature lets viewers pause, play, and rewind a live video stream or choose to watch it later
The Live Chat feature enables two-way instantaneous communication between sellers and viewers as brands live stream their sale to the world so that users can have all their questions answered right away
The Stripe payment system allows shoppers to purchase products instantly with a click of a “Buy Now” button
Custom and flexible UI/UX
Livby Live Streaming eСommerce App
Livby Live Streaming App

Impact

Livby offers the easiest way to discover and purchase what's new and trending in fashion and accessories, beauty, home, and tech
The application enables brands and influencers to create live sales simply by uploading product info and launching the sale straight from their mobile phone
The Livby mobile shopping network helps forge an authentic, fruitful relationship between brands, influencers, and consumers
The live streaming functionality of the app allows sellers to drastically increase a consumer conversion rate and user engagement while helping shoppers to gain authentic insight into the product
Three months after going into beta, the application attracted more than 100 sellers and nearly 3,000 users

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