The Livby live streaming app reimagines the way people shop

Client

Livby is the first interactive live streaming shopping app that connects its users with their favorite brands & influencers

Industry

Ecommerce

Services

Product Development (iOS)

Tech

Objective C, REST API, Stripe iOS SDK, iOS Firebase SDK, RTMP Broadcast Library, iOS native AVPlayer, APNS, Facebook SDK

Challenge

Livby is a marketplace that enables users to sell or buy products using the live streaming features of the app. The client came to us with the idea of creating a live streaming ecommerce mobile app for iOS to connect brands and consumers in an interactive, live format. Our team was trusted to ideate a product and transform the concept into a fully-functional iOS application that would create a sense of immediacy in the communication and maximize interaction between sellers and their audience.

Specifically, our team took on the following challenges:

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Develop a product concept, list of product features and functionality

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Build an app for iOS from scratch

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Implement live video streaming functionality

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Ensure the highest quality of live streaming, while also keeping the app from draining the user’s battery

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Make video streaming work smoothly with slow internet connection

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Integrate Live Chat

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Add the capability to save video streams as Video on Demand (VOD), get a list of VOD and playback videos

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Integrate an online payment system to allow shoppers to make purchases in real time

Solution

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Product ideation and concept development

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Liveby app design and implementation in record 2 months

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The Live Video Streaming feature enables sellers to engage with their audience in real time through live product demonstrations and allows consumers to shop live directly in the app during sales

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A Live Streaming Library upgrade to meet all technical requirements: new settings provide users with the opportunity to optimize a live stream quality on the fly

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The Live and VOD Playback feature lets viewers pause, play, and rewind a live video stream or choose to watch it later

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The Live Chat feature enables two-way instantaneous communication between sellers and viewers as brands live stream their sale to the world so that users can have all their questions answered right away

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The Stripe payment system allows shoppers to purchase products instantly with a click of a “Buy Now” button

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Custom and flexible UI/UX

Impact

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Livby offers the easiest way to discover and purchase what's new and trending in fashion and accessories, beauty, home, and tech

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The application enables brands and influencers to create live sales simply by uploading product info and launching the sale straight from their mobile phone

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The Livby mobile shopping network helps forge an authentic, fruitful relationship between brands, influencers, and consumers

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The live streaming functionality of the app allows sellers to drastically increase a consumer conversion rate and user engagement while helping shoppers to gain authentic insight into the product

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Three months after going into beta, the application attracted more than 100 sellers and nearly 3,000 users