Mobile Sports App for Basketball Fans

Client

A digital services provider in the sports industry

Industry

Sports, Entertainment

Services

Mobile App Development

Tech

Swift, Kotlin, AWS, Docker

Challenge

Ahead of the start of a professional basketball league’s new season, the client wanted to upgrade the league’s outdated official sports app that was frustrating fans with its poor functionality. As mobile app experience has become crucial to sports consumers, the client knew that they should launch a new, feature-rich app allowing fans to catch all the action every day of the season. ITRex had successfully built a few software solutions for the client previously. So they didn’t hesitate to approach us once again for help with creating a winning mobile sports app for basketball fans.

Our task was to:

●

Build a mobile app for iOS and Android using the latest functionalities of the two operating systems

●

Integrate the app with the platforms of basketball statistics providers

●

Implement a deep link taking users to external broadcasting platforms

●

Host the infrastructure on AWS to ensure stability during large-scale events in terms of downloads and concurrent users

●

Use a microservices approach to drive flexibility

●

Provide social media functionality

●

Run manual and automated tests to make sure no security, performance or integration issues affect user experience

Solution

An improved mobile sports app for iOS and Android that allows fans to follow the professional basketball league at their fingerprints, giving them access to live scores, up-to-the-minute news, fixtures, videos, player stats, and many more features. The app functionality includes:

●

Onboarding process inviting users to select their favorite teams

●

Homepage with stories and videos that include a live streaming video section integrated with an external platform

●

Game cards added to the homepage to watch live games

●

Game highlights page giving users access to player/team profiles, game stats, live score, and highlights

●

Live betting odds via a link with external services

●

Display of the latest results at the end of the game day

●

Schedules per calendar days

●

Individually customized news feed

●

Trivia quizzes and integration with social media networks to share the experience

●

Other gamification features allowing fans to predict game outcomes and pick the best player

●

Segmentation of users according to their app usage stats and preferences for newsletter and push notifications as part of targeted ad campaigns

Impact

●

The new mobile sports app has dramatically improved user experience for tens of thousands of basketball league fans

●

The app’s App Store and Google Play ratings moved from three star to four in the first month following the release, with positive feedback keeping pouring in from delighted users