An expert QA team can help your organization speed up software engineering activities, validate that your applications function properly, and avoid situations when flawed software is released to production. They also create comprehensive QA documentation that keeps your IT teams on the same page, ensures compliance with regional and industry-specific regulations, and aids in budget management.
Until recently, enterprises undergoing digital transformation faced a dilemma: whether to invest in automated testing or rely on manual QA processes. Even in cases where automated testing was deemed necessary, companies frequently chose to test their applications manually due to a shortage of software development in test (SDET) specialists and their higher hourly rates.
To bridge the gap between the growing need for test automation and the shortage of skilled SDETs, technology companies turned to artificial intelligence. That’s how Mabl was created.
By integrating this tool into the software development workflows, your in-house or outsourced IT team can enhance software quality and achieve significant QA cost reductions.
What is Mabl exactly, and what makes it a game-changer? Let’s explore its capabilities!
What is Mabl, and how does it differ from other test automation tools?
Mabl, an AI-based test automation solution, was created in 2017 by Dan Belcher and Izzy Azeri, former Google engineers. The team sought to fill a critical gap in the software testing market: an intelligent, low-code test automation platform that integrates seamlessly into modern DevOps workflows—helping organizations accelerate software delivery without compromising quality.
Traditional testing frameworks such as Selenium, Cypress, and Appium require extensive scripting and maintenance. Mabl, in its turn, uses AI-driven automation to make testing faster, smarter, and much easier to manage. Another advantage is that Mabl combines various testing types (UI, API, performance, and accessibility) into a single platform, simplifying test management and execution.
Top 5 Mabl features that take the complexity out of test automation
Our “What is Mabl?” guide would be incomplete without a detailed review of the platform’s functionality.
Essentially, the tool validates that your applications run smoothly across different environments. Whether you are testing enterprise SaaS platforms, eCommerce websites, customer-facing portals, or internal business applications, Mabl enables your team to detect and resolve issues faster—all without deep technical expertise. Here’s how:
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Low-code test authoring. Writing and maintaining test scripts for traditional test automation tools such as Selenium requires solid coding skills. The Mabl testing tool removes this hurdle by offering a simple, user-friendly interface that allows QA engineers, business analysts, and even product managers to create automated tests. Instead of writing complex code, your IT team can interact with an application like an end user; Mabl will automatically record these interactions and generate test scripts. For example, if you are launching an online store, a QA analyst can quickly set up automated tests for customer login, product searches, checkout flows, and payment processing—all without writing a single line of code.
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AI-powered auto-healing. One of the most difficult aspects of test automation is keeping test scripts up to date as your application evolves—UI redesigns, new features, and layout changes cause tests to fail. Mabl’s AI-powered auto-healing feature detects and adjusts tests to even minor application changes, so your team won’t have to update scripts manually. For instance, if you use test automation while redesigning your ERP application’s financial dashboard, traditional tests may fail due to UI element location changes. With the Mabl automation tool, these tests will change automatically, ensuring that no bugs appear in production and freeing up your development team’s time for other projects.
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Data-driven testing. Many enterprise applications rely on dynamic data inputs, such as different user roles in a patient engagement portal or pricing models in a SaaS billing system. Testing such variations manually takes a lot of time and is inefficient. The Mabl automation solution allows QA teams to incorporate dynamic datasets into test cases and run various user scenarios automatically. This way, a logistics company can ensure its shipment tracking platform operates seamlessly for all users by simulating numerous tracking numbers, customer locations, and delivery statuses before launch.
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Cloud-based and local testing. The Mabl automation solution can execute tests both locally and in the cloud, so you can choose the best-fitting approach depending on your security and operational needs. Cloud-based testing provides instant results to distributed IT teams, promoting collaboration and streamlining DevOps integration. For security-critical applications like mBanking and EHR systems, running tests locally is the preferred method because all sensitive data remains on your premises.
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Advanced accessibility and performance testing. The customer experience can have a substantial influence on your business, as we discussed earlier in our article, “What is Mabl?” Despite being crucial for user satisfaction and regulatory compliance (especially in sectors like healthcare and public services), software accessibility and performance are often neglected during the QA process. Mabl is an automation tool that comes with built-in accessibility testing functionality. It can easily identify issues related to screen readers, color contrast, and keyboard navigation, helping businesses comply with standards like WCAG without investing in separate tools. Furthermore, Mabl’s out-of-the-box performance testing features can save companies millions in lost revenue by simulating peak loads and preventing costly downtime and poor user experiences. For example, an energy and utilities company may use Mabl to simulate thousands of users logging in simultaneously to their new customer portal; the test automation tool will validate that the system remains responsive regardless of the workload.
By incorporating these features, Mabl empowers enterprises to reduce QA costs, improve software reliability, and accelerate release cycles (more on this later).
How Does Mabl Fare Against Other Low-Code Test Automation Solutions?
Mabl is a formidable automation tool—but it’s hardly the only new girl in town.
With the global automation testing market currently growing at a CAGR of 18.7%, it doesn’t come as a surprise that more low-code platforms, such as Katalon, BrowserStack, Tricentis Tosca, Testim, and Leapwork, have emerged as alternatives to traditional testing frameworks.
While each of these platforms simplifies test creation to some extent, Mabl stands out as a more intelligent, enterprise-ready option for teams seeking to balance speed, scalability, and quality.
Here’s what sets the Mabl testing tool apart:
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AI-powered self-healing tests. Most low-code tools enable users with little coding experience to create effective test scripts. However, as your application grows, traditional low-code test scripts require frequent updates to stay functional. Mabl’s AI-powered auto-healing alleviates this burden by automatically adjusting scripts as UI elements shift, new features are released, or performance parameters change. In short, this feature reduces test upkeep efforts and accelerates release cycles.
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Comprehensive test coverage. Mabl surpasses many low-code automation solutions by incorporating performance, accessibility, API, and end-to-end UI testing into a single platform. This comprehensive approach eliminates the need for extra tools and testing talent, making your QA processes more efficient and cost-effective.
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Seamless DevOps and CI/CD integration. Many no-code and low-code automation platforms require complex configurations to align with DevOps best practices. Mabl integrates directly with CI/CD pipelines and DevOps platforms such as Azure DevOps, Jenkins, and GitHub Actions. It is also inherently compatible with collaboration tools like Jira and Slack, ensuring smooth communication across QA and development teams. This way, enterprises can start testing software earlier in the development process, detecting problems before they impact the production-ready code.
All of this makes Mabl the go-to solution for companies that want to revamp their QA strategy. But let us explore how Mabl’s prowess in test automation translates into tangible business benefits.
Why are more companies choosing Mabl for test automation?
For business leaders wondering, “What is in it for me?” Mabl provides a clear competitive advantage: faster and more cost-effective testing, which, in turn, guarantees that software is delivered on time, within budget, and without defects.
Leading enterprises, including Barracuda, Charles Schwab, Chewy, DataRobot, JetBlue, NCR, Stack Overflow, and our former client Dollar Shave Club, rely on Mabl to minimize costly defects, boost customer satisfaction, and accelerate product release cycles.
Whether you are creating a new feature for a SaaS product or updating fintech or healthcare apps to meet industry standards, incorporating the Mabl tool into your automation technology stack results in the following outcomes:
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Lower QA costs without compromising quality. Manual testing is slow, costly, and prone to human error. Traditional test automation necessitates the creation and maintenance of scripts by SDETs, raising costs even higher. With Mabl’s low-code automation and AI-driven self-healing tests, enterprises can reduce QA expenses by automating repetitive, high-maintenance testing tasks.
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Faster time to market (TTM). Software delays impact revenue and market position—especially for emerging technology startups aiming to disrupt fast-growing industries. Mabl integrates seamlessly into CI/CD pipelines, helping your QA team identify and correct bugs earlier in development, preventing costly late-stage fixes.
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Increased software reliability and customer trust. Glitches and performance issues deter users, whether it is an unresponsive checkout page, a broken search function, or an unstable mobile app. Recent UI/UX surveys reveal that up to 88% of users are less likely to use a web or mobile application again after a bad experience. Mabl’s extensive testing coverage (UI, API, accessibility, and performance) ensures that business-critical applications run smoothly, no matter the workload.
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Seamless collaboration across in-house and distributed IT teams. Unlike legacy testing tools that isolate QA from development, Mabl integrates with Jira, GitHub, Slack, and other DevOps tools—turning quality assurance into a shared responsibility across development, product, and testing teams.
A real-world example of a company streamlining QA activities with Mabl is worth a thousand words. Jump to the next section to learn how Live Aware Labs, a company that develops innovative solutions for game analytics, switched to Mabl with ITRex’s help—and won big.
Live Aware Labs takes a smarter approach to test automation: case study
Challenge
Live Aware Labs, a Seattle-based innovator in game audience analytics, partnered with ITRex a few years ago to develop and fine-tune its platform for game feedback analysis. This web-based collaboration tool allows game testers and developers to quickly identify and fix bugs by streaming, recording, and analyzing gameplay videos.
As the platform expanded, maintaining high performance, stability, and efficient QA processes became increasingly important. To keep up with its growth, Live Aware Labs needed to optimize its Windows and macOS screen capture applications, as well as its Android and iOS mobile recording tools, while also reducing testing time and effort. Key areas for improvement included:
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Optimizing legacy components to maintain high performance as the platform scales
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Improving system stability and user experience through efficient bug detection and resolution
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Automating game testing workflows to reduce dependence on time-consuming manual testing
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Minimizing regression testing efforts to speed up product releases without sacrificing quality
Recognizing these challenges, ITRex recommended using Mabl to automate regression testing, lower costs, and accelerate software delivery. As a trusted technology partner, we chose Mabl as the best test automation solution to streamline QA operations, free up engineering resources, increase test coverage, and ensure the Live Aware Labs platform’s robustness and scalability.
Solution
Mabl, with its low-code/no-code capabilities and AI-driven automation, provided a much faster and more scalable approach to test coverage than traditional automation tools like Playwright or Cypress. By integrating the Mabl testing tool into the project tech stack, we were able to:
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Automate key regression tests to significantly decrease the time needed for pre-release testing
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Increase test coverage faster, protecting major workflows from breaking changes
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Reduce the entry barrier for QA automation by allowing team members without deep coding expertise to create reliable test scripts
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Improve testing efficiency, reduce manual efforts, and free up resources for high-value tasks
As a result, the time spent on regression testing for automated test coverage areas was cut by more than 50%, accelerating software updates without compromising quality.
Results
Due to ITRex’s proficiency in software engineering, optimization, and test automation, the following feats were achieved:
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Critical performance issues resolved in less than a month
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Significant reduction in QA regression testing time thanks to Mabl’s test automation functionality
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Improved streaming and recording quality with optimized video capture mechanisms
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Seamless integration of new platform features, such as customizable recording settings and low-latency streaming
With a faster, more reliable test automation solution in place, Live Aware Labs will continue to collaborate with ITRex to improve its game analytics tools, optimize automation workflows, and explore new opportunities for innovation.
Join forces with ITRex to maximize Mabl’s potential in test automation
Mabl transforms test automation by simplifying complex testing processes, eliminating unnecessary manual effort, and seamlessly integrating with modern DevOps workflows.
However, technology alone is insufficient; to fully realize Mabl’s potential, enterprises need a trusted partner with extensive experience in QA strategy, automation frameworks, and enterprise software development.
At ITRex, we help companies implement and optimize Mabl to:
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Reduce QA costs by automating repetitive tasks with AI-driven testing
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Accelerate software delivery by catching defects early on
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Enhance product quality with comprehensive test coverage across web, mobile, and API domains
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Tailor testing strategies to fit your enterprise’s unique workflows and compliance requirements
