Big data came into prominence a decade ago, with explosive growth in data in the new world of digital everything. A quick fact: we created roughly 2.5 quintillion data bytes a day in 2020, with almost 90% of all current data produced in the last couple of years.
Combining structured, semi-structured, and unstructured data (imaging, text, videos, sensor data, etc.), big data is not just big but complex to make sense of with traditional analytics systems. This is perhaps a reason that 60% to 70% of all data within organizations
has never been tapped for business insights (another quick fact).
Advanced AI solutions
and new techniques, however, have made it possible to uncover patterns hidden in the massive volumes of data companies have been collecting for years. And big data has started talking, and making big business impacts too.