Our
dedicated team has delivered a cloud-based, end-to-end data management solution tailored to the client's specific needs for selling education-centric data. The platform, designed for handling large volumes of intricate data efficiently, provides unparalleled access to education institution data, personnel contact information, and valuable firmographics. It offers a suite of tools and services for a streamlined workflow:
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Access to the National Education Database: Allows marketers to build email and direct mail audience lists with the most precise targeting criteria to use them in promotional campaigns
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Advanced Search Capabilities: Enables detailed searches across various criteria like district, school, personnel, administrative offices, geography, type of institution, enrollment, and budget
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Data Integration Tool: Allows easy
data integration directly into a user's platform supporting popular platforms like Marketo, Microsoft Dynamics 365/CRM, SQL Server, NetSuite, Oracle Eloqua, Pardot, Salesforce, and SugarCRM
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Comprehensive Integrations: Features include a proprietary API, an internal CRM system for customer data management, Byteplant for email address validation, CyberSource for payment operations automation, and Mandrill for transactional email services
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Marketing Campaign Tool: A versatile tool for managing email, social media, and digital marketing campaigns
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Custom Payment Mechanism: Users can buy internal payment units to spend them on downloading targeted audience lists
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Responsive Design: Ensures optimal usability across various devices, enhancing user experience
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Analytics Integration: Utilizes Google Analytics and Tag Manager for key data insights
