Client
One of the leading US companies that provides commercial data, analytics, and insights for businesses worldwide
Industry
Education, AdTech
Services
Product Development, Data Platform, Data Analytics
Tech
PHP, Laravel, MySQL, MS SQL, Elasticsearch, HTML /CSS, JavaScript, Angular, NGRX, React, MobX, RDS MySQL, DynamoDB, API Gateway, AWS (CloudFront, S3, EC2, Elastic Load Balancer), Nginx

Challenge

One of the divisions of the data broker connects enterprises to the education community with innovative data-driven solutions that accelerate marketing and sales success. Our team was tasked with the development of a cloud platform, a data storage, analytics and management platform that gives instant access to high-quality education-centric data, including insights on schools, districts and education staff across the US for targeting the education market.

Specifically, we were to:
Create a new education market data platform based on the client’s legacy functionality, while also implementing a number of brand-new features.
Build a marketing campaign deployment tool to manage and create email, social media and digital marketing campaigns.
Provide optimal viewing across a wide range of devices.

Solution

The cloud platform which is designed to drive increased performance for sales and marketing leaders through providing unparalleled access to education institution data, personnel contact information and valuable firmographics.
The ListBuilder feature gives access to the National Education Database and allows education marketers to build email and direct mail audience lists with the most precise targeting criteria to further use them in promotional campaigns.
The Education MarketView tool for lead generation that gives a holistic view of the education market from district and school data to funding and bid information, while also providing district, teacher, and school personnel names and emails.
The Search feature which allows users to customize searches by district, school, personnel, administrative offices, geography, type of institution, enrollment, budget numbers, and many other criteria.
The Email Campaign Manager tool that utilizes audience lists from ConnectED Cloud for developing and implementing account-based sales and marketing strategies.
The CloudSync, an innovative cloud-based data integration tool that allows easy integration of data directly into a user's platform with speed and efficiency for a seamless workflow and supports popular end-platforms, including Marketo, Microsoft Dynamics 365 / CRM, Microsoft SQL Server, NetSuite, Oracle Eloqua, Pardot, Salesforce, SugarCRM.
Credits, internal payment units which are purchased by users and spent for downloading targeted audience lists.
Integrations with OWL API , an internal CRM system for customer data management; Byteplant, Email Address validator, to keep email address lists clean; CyberSource, to simplify and automate payment operations; Mandrill, a transactional email service.
Responsive web design to allow easy navigation on a variety of different-sized devices.
Google Analytics and Google Tag Manager for gathering critical statistics.

Impact

The cloud solution provides complete and granular education market data that spans preschool to college to public libraries with more than 400 K-12 job titles, 5,000 college courses, 35 demographic characteristics, and persona selections to help precisely define the target audience.
5K registered users.
The platform allows searching over 7.4MM+ prospects, both locally and nationally.
93 percent accuracy of contact names and 99 percent accuracy of school names.
Data refreshes as frequently as twice per month so the latest, reliable and accurate school market data is always available.
Regular, automated updates from the platform directly to a client’s database: CRM systems are automatically populated with the freshest data, hence salespeople are freed for one-to-one interactions.
New contacts are added regularly, including 2 million new contact teacher names added in 2018 and 2019.

Latest projects

Contact us

We will process your personal information in accordance with our Privacy Policy.
Send message

We are a software development company that creates and transforms business solutions, products, and enterprises to drive growth today and into the future