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A US-based startup has come up with the idea of building a cutting-edge ecommerce platform for influencer-led online sales. They wanted to let influencers earn commission on sales from brands while offering the brands a new distribution channel to win over a new generation of shoppers. The client built basic functionality for their ecommerce application using Shopify but it wasn’t working as expected because of poor code practices. Adding new features was also a big problem. They were looking for a reliable tech partner who could develop a robust technical vision and take over their eCommerce app development. They turned to ITRex.