This information is created in formats such as emails, business documents, social media content, or sensor data, and is buried in complex infrastructure and silos.
And many today describe unstructured data as the new oil. Like a few centuries back, however, this oil remains hidden, being largely unsearchable and difficult to evaluate.
from unstructured data is posing a challenge.
But leading companies that know how to make sense of their digital mess are turning this data into actionable intelligence
. A variety of artificial intelligence (AI) and machine learning (ML) tools are emerging to help extract insights about customers, markets and trends from dark data.