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A creative tech studio was looking for innovative ways to help artists promote themselves and engage with fans. After studying market trends, the company understood that augmented reality could be a winning choice. In the wake of the COVID-19 pandemic, AR adopters were reporting significant increases in engagement rates and brand awareness thanks to AR marketing. So, our client decided to build an AR marketing app for artists. They wanted to create a virtual space where artists could display 3D models of their art pieces and merchandise for fans to explore, buy, and share. The studio turned for assistance to ITRex as a tech partner with extensive experience in AR development. We were happy to help.