Client
A creative technology studio
Industry
Technology, Entertainment
Services
Business Analysis, Software Development, Testing
Stack
Unity, GitHub, AR Foundation, ARKit XR Plugin, Universal RP, Firebase, Swift, MVP architectural pattern, Git, UIKit, StoreKit

Challenge

A creative tech studio was looking for innovative ways to help artists promote themselves and engage with fans. After studying market trends, the company understood that augmented reality could be a winning choice. In the wake of the COVID-19 pandemic, AR adopters were reporting significant increases in engagement rates and brand awareness thanks to AR marketing. So, our client decided to build an AR marketing app for artists. They wanted to create a virtual space where artists could display 3D models of their art pieces and merchandise for fans to explore, buy, and share. The studio turned for assistance to ITRex as a tech partner with extensive experience in AR development. We were happy to help.

Our task was to:
Conduct business analysis to scope the project
Build an AR mobile app for creating and sharing augmented reality experiences
Integrate the app with an external NFT marketplace
Perform extensive manual testing

Solution

An AR-based app for iOS allows fans to create an AR portal by pointing a camera onto a surface and enter it to explore virtual rooms created by their favorite artists. The user can decorate the rooms with art pieces and merchandise available as 3D objects and share videos or pictures of their AR experiences with friends, or buy selected objects in an NFT marketplace. The key components of the app are:
Augmented reality Upon start, the app turns on the phone’s camera, inviting users to choose an icon of a virtual room they want to explore and find a surface for initiating the AR portal into this room. Available options in the room include:
Interacting with available 3D objects by rotating or resizing them
Using the objects for decorating the room
Retrieving a popup description of an object to see if it’s available for sale, and if yes, going straight away to an external marketplace
Making a video or a picture of their decorated room
Sharing their experience with other fans
Social feed
In the main feed, designed to foster community, users can see their rooms and rooms decorated by other community members. They can also like or comment on other people’s content and share theirs on outside social media networks.
augmented reality app artists
ar app for artists marketing

Impact

Providing a fun AR experience, the app helps artists reach out to new audiences and boost sales of their art and merchandise

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