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The Noom Vibe digital health and wellness app development for iOS and Android

Client
A digital health startup
Industry
Health & wellness
Services
Software development, mobile development, DevOps, testing, product design
Tech stack
Node.js, Nest.js, React.js, Next.js, Python, AWS, PSQL, DynamoDB, Kafka, ElasticSearch, gPRC, Redis

Challenge

After the successful launch of their flagship app for tracking food intake and activity, our client—a globally recognized digital health company—was eager to explore new business opportunities. They saw potential in creating a separate app that would make building healthy habits fun and rewarding. Impressed with our work on optimizing their flagship app, the client turned to ITRex once again to bring this vision to life. Our strong partnership, combined with our deep expertise in fitness, wellness, and mobile app development, made us the ideal choice to build what would become another flagship wellness app in their global portfolio. Our development team was assigned tasks incrementally, with the first task being to develop a step counter offering in-app bonuses for steps users take.

The other features we were tasked to develop as the project moved forward included:
Rewarded healthy habit tracker
Rewarded workouts and meditations
Virtual currency and rewards
Community and expert voices

Solution

The ITRex healthcare app development team built an all-in-one health and wellness solution for iOS and Android that helps its users create healthy habits through rewards for various types of activities and community support. The mobile app provides the following functionality:
Rewarded step tracker Rewarded Step Tracker allows users to track the number of steps they take throughout a day and earn in-app currency, or Vibes, for each step they track. The Noom Vibe app takes data from a built-in hardware pedometer (step sensor), Apple Health for iOS, Health Connect or Google Fit for Android, which we integrated into the solution.
Rewarded healthy habit tracker The feature enables users to track healthy habits like drinking water, stretching, sleep, and meditation and earn rewards in return. Each habit is categorized to make it simple for users to monitor whether they're maintaining an active lifestyle, eating healthily, getting enough sleep, or making meaningful connections with others. Users can select any number of healthy habits from the list and incorporate them into their daily routine.
Rewarded workouts and meditations The healthy habit tracker was extended with additional functionality that allows users to track habits and earn rewards for each minute they spend doing a video workout or meditating. The app gives access to 1000+ on-demand videos. Users can select from a range of healthy habit-building categories, including strength training, HIIT, low impact, mobility, meditation, and more!
Virtual currency and rewards Our team built a unique reward system that encourages healthy habits and allows users to exchange earned Vibes for gift cards or allocate these rewards toward charitable organizations.
Community and expert voices The application engages the audience through live sessions from Noom wellness coaches and other experts and leading voices, providing users with the opportunity to talk to people they've been listening to and get their invaluable insights. Users can join interest-based groups, ask questions and get a voice reply, participate in discussions, and access peer support. Integrations with cutting-edge technologies like PubNub for real-time communication and Agora for live streaming enhance user engagement and set the app apart from competitors.
digital health app development
digital health and wellness app development

Impact

The Noom Vibe App was selected as the App of the Day on the Apple App Store and also included in the Lisa Now curated list on Apple.
The app fosters social connections and thus helps support mental health through community engagement and live podcast interactions, which is not common in traditional health and wellness apps

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