The novel mobile-ready web application provides a space for advertisers to run their ads in a way that catches viewers’ attention, as well as reward the viewers for watching with a set amount of money. Think: TikTok but for ads.
Viewers, in turn, are encouraged to pay attention to the ads with the possibility to claim a reward. To do so, they press a corresponding button that appears on screen for a few seconds. The button is shown to random users and at random time.
To prepare the product for development, ITRex’s discovery team carried out the following activities:
A discovery team helped perfect the business idea, honing the logic behind the rewarding algorithm.
Since the product combines the elements of both advertising and gambling, we had to think over potential product compliance issues and work out strategies that ensure the solution meets all the necessary regulations.
As the product had stringent time to market expectations, the discovery team advised to opt for a mobile-ready web application instead of a mobile app. This helped save time that would otherwise be spent on getting verified by Google Play and App Store.
The UX/UI design team
crafted an intuitive user experience that makes it convenient for advertisers to manage ads campaigns and ensures an enjoyable viewing experience for users.
The discovery team worked out an anti-fraud strategy, too, that would prevent viewers from skipping ads. This way, an initial idea of displaying the “claim reward” button on every tenth ad was left out. Instead, the team opted for the button being randomly shown to users.