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A US-based startup sought to bridge the gap between creators and businesses in the ecommerce landscape by developing a web platform that would integrate with Shopify. The platform would allow creators to set up their own online shops and — due to the integration with Shopify — “import” and sell products produced by the brands creators are collaborating with. Creators with dedicated audiences would curate and promote products to their followers, while ecommerce businesses would enjoy increased sales sparked by the influencers. To bring this vision to life, the customer had developed a proof-of-concept of the ecommerce integration solution using PHP. Conceptually promising, the application was plagued by bugs, prompting the need for a partner to enhance and stabilize the system. The startup turned to ITRex ecommerce company to guide them on this journey.