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A North American owner of several solutions, including an online printing service, an online embroidery service, and an ecommerce store that allowed partners to register and sell their own customized items, as well as let customers place printing and embroidery customization orders, failed to orchestrate their work across channels. Moreover, the client used to manage partners and customers by phone, which was rather inconvenient. Other problems included a large number of spammy order requests, high bounce rates, and a low number of monthly unique visitors. Originally, the client wanted to review their user flows to improve the ecommerce store usability. Following a thorough ecommerce website audit, the client decided to expand their request and build a new back office solution for digitizing and orchestrating all of their ecommerce, order, and partner management workflows across business lines. ITRex took on both challenges.