We started with a detailed analysis of the client's Google and Shopify analytics and technical health check, which revealed critical issues affecting user engagement and sales. Key among these were the site's high bounce and exit rates, signaling a clear need for improved navigation and product engagement. Another significant factor was the platform's unintuitive checkout process, directly impacting the conversion rates.
Our UI/UX audit identified additional areas that needed improvement, including spatial inefficiency, lack of quick view feature, inadequate navigation menus, poor shopping cart visibility, and an unclear separation between promotional banners and product imagery.
We suggested around 60 site enhancements, and with the client's go-ahead, we implemented over half of them. These upgrades included a comprehensive revamp of the checkout process to streamline user transactions. Additionally, we fixed their database and updated the proprietary blockchain system used in their music streaming service after figuring out how it had been designed.
Our upgrade efforts were multifaceted:
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Integration with Apparel Customization Tool: We integrated Synoptive, a tool that streamlines pricing, product configuration, and visual rendering, enabling effortless custom apparel creation and direct checkout
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New Module Additions:
- For custom apparel buyers: We added a module enabling customers to design and order custom apparel seamlessly
- For partners: We implemented a module allowing partners to create branded products, communicate with store assistants in real-time, order samples, access sales data, and export products to their Shopify online stores and Amazon
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All-in-One Admin Panel Design and Implementation: We developed a comprehensive admin panel to manage all business processes. This included a notification center, a partner section with search and filter functionalities, detailed partner profiles, product lists, staff management section, and sales reports. The panel provided enhanced capabilities for analyzing sales data, managing partner relationships, and overseeing staff operations
