All cases

Healthcare insurance software for better compliance and agent retention

Client
A leading player in healthcare insurance
Industry
Healthcare insurance
Services
Software customization
Tech stack
Microsoft Dynamics 365, Microsoft Azure, React.js, C# with ASP.NET Core, Microsoft SQL Server, Power BI, RESTful APIs

Challenge

The client is a leading healthcare insurance company that works with independent agents who sell its insurance plans. The company initially used a legacy platform where agents could register and manage insurance plans and customers. However, the platform was built on outdated technology, lacked efficiency, and couldn’t accommodate the growing number of users. And the insurance policy registration and management processes were also confusing. It would take agents at least an hour to register one policy, and they couldn’t access the information they needed remotely and on time. This frustrated the agents and pushed them to consider other healthcare insurance providers. Beyond usability issues, the client had concerns about compliance and the safety of protected health information (PHI). Additionally, the existing healthcare insurance software limited the client’s ability to track agent performance and analyze sales data, which hindered strategic decision-making. The client turned to ITRex healthcare software development company to improve the platform's usability, enhance agent retention, and enable business intelligence (BI) and analytics.

Our team was tasked with:
Optimizing the insurance plan and policy registration and management processes, reducing the time needed to complete each policy registration to under 30 minutes while ensuring agents had quick access to all necessary information
Implementing all the functionality necessary for insurance agents to do their job efficiently, increasing job satisfaction
Enabling analytics and self-service BI, empowering managers to monitor agent performance, generate reports, and create actionable dashboards
Ensuring compliance with the Health Insurance Portability and Accountability Act (HIPAA), safeguarding PHI, and building trust in data handling practices
Designing an intuitive user interface that is easy to navigate for independent agents, managers, and other authorized users and is consistent with the client’s brand

Results

Our team decided to abandon the client’s original on-premises legacy platform and move toward a cloud-based option with a modern tech stack. Our course of action was to take an off-the-shelf enterprise resource planning (ERP) system and customize it heavily to address healthcare insurance needs. After evaluating various options, we chose Microsoft Dynamics 365, a modern general-purpose ERP platform, as the foundation. Our developers extensively customized this platform and adapted it to the client’s workflows and processes. We made sure the solution is HIPAA compliant at every step of the insurance policy registration and management processes and that all personal data is safe. For this, we employed encryption and multi-factor authentication, regular audits, and compliance management systems, among other solutions. Our team also conducted staff trainings to make sure everyone understood and followed compliance practices. We also implemented strict access control, allowing authorized parties to only view the information that they were entitled to see. For example, the finance department could view every policyholder’s invoice details but not their medical history. Here is what we did to support the independent agent workflow:
Implemented all the necessary features to increase agents’ efficiency. Specifically, the new healthcare insurance software enabled insurance specialists to create plans, sell them to both individuals and corporate clients, compare and customize insurance plans to find the best fit for a prospective buyer, access prospective buyer’s information within the authorization limits, register insurance policies, monitor claim and payment history, and more.
Enabled a safe interaction between the sales agent and customers through text and calls
Streamlined the process of policy approval and communications between independent agents and different departments within our client’s company, like finance and legal
Incorporated a comprehensive knowledge base on healthcare insurance information, such as pricing variations based on lifestyle factors and country-specific coverage
Automated some administrative tasks, such as calculating reimbursements on insurance claims, to reduce human error
Allowed agents to monitor accident history, calculate payments, and manage insurance claims with ease
To support the management, our team implemented:
Real-time analytics dashboards and self-service BI to generate reports on agent performance, sales metrics, marketing campaign results, and more. By analyzing policies and claims data, the system could reveal trends, like identifying the most costly healthcare providers.
Predictive analytics that could forecast sales, among other things
Other contributions:
Enabled integration with external resources, allowing authorized parties to access a prospective buyer’s PHIs if they have the patient's consent or if it’s necessary for treatment, payment, or healthcare operations as part of the insurance plan approval process
Automated data backups to prevent information loss
Integrated a secure payment gateway so that the insurance company could process payments internally without diverting clients to other applications
Equipped the platform with customer relationship management features
Designed a scalable platform architecture that allows the client to expand their operations and accommodate the growing network of independent insurance agents

Impact

Insurance agents finally had a platform that was easy to use with a straightforward policy registration and monitoring process. This increased agent retention by 30% within the first two years of adoption.
With the enhanced usability and accessibility, agents could close more deals, driving a 20% revenue increase for the client
As our insurance management platform was fully compliant and all the sensitive data was protected, the client didn’t have to worry about fines and reputational damage from HIPAA violations

Latest projects