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The vast majority of ads shown on the Internet are overlooked. That’s the reality advertisers had to put up with for years. Our client, a North American startup, wanted to challenge the status quo and create a space where viewers would actually pay attention to the ads. The client came up with an idea of a TikTok-like mobile advertising platform where users watch a stream of ads. The incentive for users to watch? An opportunity to claim a money reward by pressing a corresponding button that appears on the screen for a limited time. The client kicked off the project with a different vendor who helped them engineer a native cross-platform mobile app. The road was bumpy though. A large number of defects, a lack of transparency, and difficulties releasing the app were the reasons for the client to look for a new partner to complete the project. We took on the app development mission.