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Azure-based PaaS solution for an FMCG company

Client
A multinational consumer goods corporation
Industry
Fast-moving consumer goods (FMCG)
Services
Cloud architecture redesign, data warehouse migration, BI modernization, AI integration, data analytics
Tech stack
Azure Data Lake Storage, Azure SQL Data Warehouse, Azure Data Factory, Azure Databricks, Azure Analysis Services, Azure App Service, Azure SQL Database, Azure AI Services, Power BI

Challenge

The client, a multinational consumer goods company, used a centralized business intelligence (BI) solution to process and analyze electronic point-of-sale (ePOS) data from several dozen different sources. Each week, the system processed over 40,000 reporting workflows. However, as the volume of ePOS data grew, the underlying infrastructure-as-a-service (IaaS) architecture struggled to handle it at scale. Data ingestion delays, inconsistent validation, and lagging report generation were slowing decisions across every business unit. The system also had no AI capabilities, which meant trends stayed hidden and predictive insights were off the table entirely. The company needed to move to a scalable, AI-enabled platform—and came to ITRex to make it happen.

Solution

The ITRex team assessed the client's existing infrastructure and AI readiness before proposing anything. The diagnosis was clear: the IaaS architecture needed to go. We recommended rebuilding the data and analytics infrastructure on Microsoft Azure as a platform-as-a-service (PaaS)—an architecture that would remove the processing bottlenecks, scale with data volume, and open the door to self-service analytics and integrated AI.
Data storage modernization. ITRex replaced on-premises databases with Azure Data Lake Storage and Azure SQL Data Warehouse, handling scalable ingestion, storage, and high-performance querying across all ePOS sources.
ETL pipeline overhaul. We used Azure Data Factory to manage ingestion pipelines and Azure Databricks to transform raw data into clean, standardized, and analytics-ready datasets.
BI and reporting enhancement. Our team migrated the existing workloads to Azure Analysis Services, delivering fast, real-time insights through Power BI dashboards.
Application modernization. ITRex ported the client's custom application for BI maintenance to Azure App Service and moved data storage to Azure SQL Database.
AI-powered insights. We integrated Azure AI Services to layer predictive machine learning models onto the platform—giving non-technical employees access to forecasts and recommendations without requiring data team involvement.
Architecture overview
Cloud platform: Microsoft Azure
Data storage: Azure Data Lake Storage Gen2 (raw/semi-structured data), Azure SQL Database (application data)
Data warehouse: Azure Synapse Analytics
Data ingestion & orchestration: Azure Data Factory
Data processing & transformation: Azure Databricks
Analytics & semantic layer: Azure Analysis Services
Data visualization & reporting: Power BI
Application hosting: Azure App Service
AI & predictive analytics: Azure AI Services
Governance & monitoring: Azure Active Directory (access control), Azure Monitor (observability)
PaaS solution for an FMCG company
PaaS solution for an FMCG

Impact

Processing 40,000+ weekly reporting workflows across several dozen ePOS sources is a data engineering problem. Making that data useful fast enough to change a commercial decision the same day it is made is a different problem. The platform ITRex built solved both.
10% sales growth driven by real-time ePOS analytics that let the business respond to regional demand shifts immediately—reducing out-of-stocks and keeping products on the shelf when and where demand was running hot.
A 75% reduction in time-to-insight, cutting data transformation from hours to minutes. Category managers stopped reacting to week-old data and started making promotional and assortment calls within the same business day.
A 20% reduction in operational costs through the shift from IaaS to a managed Azure PaaS ecosystem. Scalable resource utilization and AI-powered predictive analytics replaced fixed infrastructure overhead with spend that reflected actual usage.
A 15% reduction in excess inventory—and the working capital and on-shelf availability gains that come with it—driven by predictive models that finally made demand sensing reliable across several dozen ePOS sources. Safety stock came down. Logistics bottlenecks got caught earlier.

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