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The global pet tech market, which topped $5 billion last year and could grow at a CAGR of 20% between 2022 and 2028, presents lucrative opportunities for technology startups. One of its most promising segments is dog walking services — an industry that is worth $979.2 million in the USA alone and continues to grow, fueled by successful vaccine rollouts and a gradual return to the office. Constant learners at heart, the ITRex UI/UX design team took on a dog walking app development challenge. What started as a market research project for a tech startup blossomed into a pet app design concept that gave us a better understanding of the dog owner/walker needs.