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The client is a prominent figure in the online dating and matchmaking realms. The company has a dating web portal, native iOS and Android apps, and a number of back-office tools for customer engagement, marketing, and analytics. All these are built on the client’s in-house, custom-made framework, which is rather outdated, technologically demanding, and not cost- and resource-efficient. The company was looking for an established software vendor who could understand their custom architecture and migrate the backend from their on-premises data center into a modern cloud-native tech stack. They also wanted to modernize the app and enhance it with new features (some of which are rather innovative). Additionally, the client was looking to promote gender diversity and inclusivity by presenting users with a third gender option in addition to the conventional male and female choices. Opening this third option would mean refurbishing the entire platform and changing some of the underlying logic.